Media Relations, Healthcare Public Relations, Entertainment PR firms, Healthcare Public Relations, Communication Agency are all necessary for the survival of a business.
There are many people who confuse public relations with advertising and even they don’t know the difference between these two. Its concern and many people have asked, “What’s the difference between advertising and public relations?” This blog will explain three areas in which Advertising and Public Relations differ.
Paid vs. Free
Advertising: With the help of advertising, a company pays the amount for ad space, which is often very expensive. If you just have to run only one ad, it’s definitely not going to do much for your product or service unless you run this at least once a month over a specific period of time. However, just running a promotional ad in a publication without awareness and knowledge of the brand first is often not effective.
Public Relations – A PR firm’s job is to get a kind of free publicity for a company or service through organizing press releases, media pitches, and maintain good relationships with the media. An article in any newspaper provides you third-party endorsement and credibility for your service and product. It can also position your product or service as part of a trend or human interest story, rather than a specific product promotion.
Controlling the Message vs. Influencing the Message
Advertising – If you’re paying for a particular ad, you can exactly say, what you want, but consumers often are distrustful because they know how much you’re paying for it. This is not mean to say it’s ineffective, but consumers might think it’s biased.
PR – When you pitch a particular story to a reporter and when he/she decides to pursue it, you really don’t have as much control over what gets into the paper. But when we talk about a good PR person, he actually knows how to increase a company’s chances of creating positive publicity. By conducting message training, preparing clients for specific interviews, and helping them and practice with their “sound bites” or “quotes” this increases the chances that the story will contain positive messages for the concerned company or product.
Biased vs. Unbiased Perceptions
Advertising – When customers will see your ad, they exactly know that you provided a specific message and you are trying to sell them something good. Although they know you are paying for that particular ad, so they think a certain amount of bias.
PR – Once again, it can go back directly to that third-party endorsement that completely removes bias and lends credibility to your product, service, and story.
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